BRANKOPOPOVICBLOG: MOAM & Foam

Queuing for Moam & Foam opening

Last night I attended the opening of MOAM in &Foam in Amsterdam. The exhibition is a huge success. Its support resulted in overcrowded space and a long queue for the opening and that is well deserved!

MOAM is an exhibition where fiftheen contemporary photographers work together with fifteen designers.
MOAM has selected one iconic image from three reputable Dutch photographers, Anton Corbijn, Inez van Lamsweerde & Vinoodh Matadin and Erwin Olaf and asked fifteen other talented photographers to translate these three images. As a result, five different interpretations on the occasion of the same photo. Inspiring and creative combinations that shine a new light on existing iconical photos.

three iconic images

In addition, each photographer is linked to a Dutch designer. This gives an innovative look at the iconic images. An interesting collaboration between the most successful names and the promising newcomers from the Dutch fashion and photography scene.

Participants
Alique & SPR+
Blommers/Schumm & Mattijs van Bergen
Carmen Kemmink & Borre Akkersdijk
Dennis Swiatkowski & Frans Molenaar
Jasper Abels & Avelon
Jolijn Snijders & Claes Iversen
Maarten Alexander & Sjaak Hullekes
Marc de Groot & Yvonne Kwok
Martien Mulder & Peet Dullaert
Paul Bellaart & Jan Taminiau
Philippe Vogelenzang & Winde Rienstra
Robin de Puy & Francisco van Benthum
Sanja Marušić & Hellen van Rees
Sophie van der Perre & G-Star
Valentina Vos & Nisha Rabiee

MOAM is an initiative of curator and event creative director Martijn Nekoui. This is his second project after the successful debut last year with the MOAM exhibition; fashion exhibition where twelve young contemporary talents gave reinterpretation to twelve Dutch fashion historic highlights.
http://www.martijnnekoui.com/

Impressions of the opening